by Larry Magid
Imagine a world where you can be tracked anywhere you go. A decade ago that would have seemed like a paranoid delusion, but thanks to GPS-enabled cell phones and other technologies, it’s more or less the way things now are.
Many of today’s cell phones are equipped with global positioning systems that are capable of pinpointing your exact position. Soon, thanks to Federal Communications Commission (FCC) rules, all phones will be able to transmit your location. The question isn’t whether you can be found, but how that information will be used and who will have access to it.
The FCC’s Wireless 911 rules require that all U.S. cell phones be equipped with a global positioning system (GPS) or other technology so that emergency personnel can locate people who call 911 from their mobile phone. When the system is fully implemented, 911 operators will know your longitude and latitude, which is a good thing if you need help and can’t report your exact location.
But there’s nothing in the rules that say that the technology can only be used for emergency services. In fact, there are numerous commercial services that are already piggybacking on this E911 location technology. And it’s not just cell phones that can track your location. Laptop PCs, PDAs, Internet phones and other WiFi (wireless networking)-enabled devices can also be used to locate you, thanks to a company that’s mapped out the location of millions of wireless Internet adapters around the US.
While there are benefits to these technologies, there are also dangers. It’s a bit scary to think about what could happen if these technologies were misused by stalkers, pedophiles, jealous spouses, nosy employers or overzealous government agents.
Location-based services (LBS) represent at least a $750 million market in 2007, according to David H. Williams, publisher of LBS Globe.com. Williams expects that market to grow by 75 to 100 percent in the next two years. In addition to emergency 911, LBS services include fleet tracking, navigation, child finding, local search, self-guided tours, finding lost elderly people and “social mapping.” › Continue reading…