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	<title>LarrysWorld.com &#187; China</title>
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		<title>Google&#8217;s &#8216;don&#8217;t do evil&#8217; put to test with China</title>
		<link>http://www.larrysworld.com/2010/03/23/googles-dont-do-evil-put-to-test-with-china/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=googles-dont-do-evil-put-to-test-with-china</link>
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		<pubDate>Wed, 24 Mar 2010 03:57:55 +0000</pubDate>
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				<category><![CDATA[Article]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[google]]></category>

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		<description><![CDATA[If you go to Google&#8217;s investor relations Web site, you&#8217;ll see a link for the Google Code of Conduct which begins with &#8220;don&#8217;t be evil.&#8221; Yet depending on how you define evil, Google&#8217;s willingness — until this week — to allow the Chinese government to censor web results might just qualify. On the other hand, [...]]]></description>
			<content:encoded><![CDATA[<p>If you go to Google&#8217;s investor relations Web  site, you&#8217;ll see a link for the Google <a href="http://investor.google.com/conduct.html">Code of Conduct</a> which begins with &#8220;don&#8217;t be  evil.&#8221;</p>
<p>Yet depending on how you define evil, Google&#8217;s willingness  — until  this week — to allow the Chinese government to censor web  results might  just qualify. On the other hand, the company&#8217;s decision to  offer only  uncensored results from its newly relocated servers off the  mainland  could be seen as a push for democracy — or at least freedom of  speech.</p>
<p>As part of the cost of doing business in the People&#8217;s  Republic of  China, Google allowed its web searches to be filtered. For  example, a  search for Tiananmen Square might not bring up a site that  described  the role of the Chinese government in crushing dissent.</p>
<p>Google  was never happy with this arrangement, but put up with it  until its  servers and the Gmail accounts of Chinese activists were  hacked earlier  this year. As a result, Google said enough was enough  and that it would  stop cooperating with China&#8217;s censors.</p>
<p>The search giant reportedly  attempted to get China to agree to lift  the censorship, but, failing  that, decided to just <a href="http://googleblog.blogspot.com/2010/03/new-approach-to-china-update.html">move its search  operations to Hong Kong</a>. Google  says it intends to keep a sales office  and research and development  facilities in China, though the sales team  may wind up with less  business going forward.</p>
<p>Hong Kong, a former British colony,  operates under a different set  of rules than the rest of mainland China. As a result, Google can offer  its  unfiltered search there.</p>
<p>While shifting the servers to Hong  Kong may seem like a brilliant  end-run around Chinese censorship, it&#8217;s  more of a symbolic victory.</p>
<p>Thanks to &#8220;the Great Firewall of  China,&#8221; authorities in Beijing have  the ability to block access to  Google.hk or allow access but  prevent people from going to links  found in a Google search. It&#8217;s even  possible for Chinese censors to  prevent mainland users from seeing the  results of a Google search even  if they access the site. So, at the end  of the day, if China wants to  keep its 400 million online users away  from Google or from search  results, it can do that.</p>
<p>However, information has a way of  seeping out and China&#8217;s efforts to  suppress the Internet will not  succeed in the long run. I&#8217;m not saying  this out of ideology (though I  do believe in freedom of information)  but from history. The Soviet Union  was able to remain intact despite  the considerable military strength of  its foes, but wasn&#8217;t able to  withstand the power of the fax machine and  early e-mail systems used by  activists. There will people in China who  have the know-how and skills  to get around the filters, just as there  are students in America who  know how to get around school content  filters.</p>
<p>But while information may be free, running a company  like Google  requires resources, business deals and advertising revenue.  Because of  its revenue stream from other parts of the world, I&#8217;m sure  Google could  operate Google.hk indefinitely without a yuan of Chinese  revenue, but  this move is likely to have at least a small impact on  Google&#8217;s bottom  line. Also, there is the prospect that Google might be  denying itself  from a very profitable market.</p>
<p>The New York Times <a href="http://www.nytimes.com/2010/03/24/technology/24google.html?ref=technology"> reported </a>that China Mobile, the country&#8217;s biggest  cellular carrier,  might cancel a deal to put the Google search engine  on its home page.  There is also speculation that the country&#8217;s second  largest carrier  might delay or cancel plans to introduce a cell phone  based on the  Google Android operating system. And if the Chinese  government decides  to permanently block access to Google.hk, it could  spell the end of any  advertising revenue for the site.</p>
<p>China has more net users than  America has people and, unlike the  U.S. where Internet use is  ubiquitous, most of China&#8217;s 1.3 billion  people aren&#8217;t online yet.</p>
<p>Eventually,  China could be an extremely lucrative market; by not  playing nice with  Chinese authorities, Google could wind up being shut  out of billions of  dollars of revenue.</p>
<p>But that&#8217;s a risk that — I think — that&#8217;s  worth taking for a company  that prides itself on not doing evil.</p>
 
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